Native Advertising Quotes

“global investments in native advertising will reach $85.5 billion in 2020.2 To put this whopping number into perspective, this means that by 2020, native advertising will account for 30 per cent of all digital ad spend globally, and that from 2016–20, the native advertising market will grow 213 per cent.”
― Dale Lovell, Native Advertising: The Essential Guide

“You cannot bore people into buying your product; you can only interest them in buying it.’5 How do you interest people in a product or service? Make it personal to them. And one of the best ways to do this is to tell them a story.”
― Dale Lovell, Native Advertising: The Essential Guide

“Native advertising is a form of paid media where the advertisement is relevant to the consumer experience, integrated into the surrounding content and is not disruptive.”
― Dale Lovell, Native Advertising: The Essential Guide

“Michael Villaseñor,”
― Dale Lovell, Native Advertising: The Essential Guide