FireSigns Quotes

“By folk practice, I don’t mean ineffective. I mean (a) a practice whose tenets are passed down orally and through repetitive imitation, like the telling of a story; (b) a practice that has heroes, saints, gods, or “stars,” publicized through legends, myths, or rituals, the work of such saints being imitated by others to show both the veneration of the saint and that the imitator aspires to the values of the saint; (c) a practice typified by the belief in magic—the inability to explain how something works.”
― Steven Skaggs, FireSigns: A Semiotic Theory for Graphic Design