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Mapping Innovation: A Playbook for Navigating a Disruptive Age Mapping Innovation: A Playbook for Navigating a Disruptive Age by Greg Satell
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“As Thomas Edison himself is said to have put it, “If I find 10,000 ways something won’t work, I haven’t failed. I am not discouraged, because every wrong attempt discarded is another step forward.”
Greg Satell, Mapping Innovation (PB): A Playbook for Navigating a Disruptive Age