Authority Content Quotes

“One of my favourite ways to demonstrate Social Authority is with case studies that tell stories about a specific customer.”
― David Jenyns, Authority Content: The Simple System for Building Your Brand, Sales, and Credibility

“That’s an opportunity seeker mentality and it’s crazy. It would be like a business pumping time and money into developing a call centre, developing scripts and processes and then abandoning it after a year in favour of email marketing. Then, after investing heavily in this new approach, giving up on the concept and giving Google Adwords a go, only to give this up after a year, replacing that with search engine optimisation (SEO). This”
― David Jenyns, Authority Content: The Simple System for Building Your Brand, Sales, and Credibility