What Would Google Do? Quotes

“Memorization is not as vital a discipline as fulfilling curiosity with research and reasoning.....Internet and Google literacy should be taught to help students vet facts and judge reliability.”
― Jeff Jarvis, What Would Google Do?: Reverse Engineering Business Strategies for Survival and Success in the Internet Era

“Writing in Library Journal, Ben Vershbow of the Institute for the Future of Book envisioned a digital ecology in which "parts of books will reference parts of other books. Books will be woven toghether out of components in remote databases and servers." Kevin Kelly wrote in The New York times Magagzine: "In the the new world of books, every bit informs another; every page reads all the other pages.”
― Jeff Jarvis, What Would Google Do?: Reverse Engineering Business Strategies for Survival and Success in the Internet Era

“We no longer need companies, institutions, or government to organize us. We now have the tools to organize ourselves. We can find each other and coalesce around political causes or bad companies or talent or business or ideas.”
― Jeff Jarvis, What Would Google Do?: Reverse-Engineering the Fastest Growing Company in the History of the World – Essential Strategies for Solving Today's Business Problems

“Owning pipelines, people, products, or even intellectual property is no longer the key to success. Openness is.”
― Jeff Jarvis, What Would Google Do?: Reverse-Engineering the Fastest Growing Company in the History of the World – Essential Strategies for Solving Today's Business Problems

“Where some see a new world disorder, others see the opportunity to bring organization.”
― Jeff Jarvis, What Would Google Do?: Reverse-Engineering the Fastest Growing Company in the History of the World – Essential Strategies for Solving Today's Business Problems

“Indeed, education is one of the institutions most deserving of disruption--and with the greatest opportunities to come of it.”
― Jeff Jarvis, What Would Google Do?: Reverse Engineering Business Strategies for Survival and Success in the Internet Era

“This practically unlimited supply of advertisers in a fluid marketplace appears to be a new economic model that may insulate Google from some of the dynamics of an economy built on mass and scarcity. Google has its own economy.”
― Jeff Jarvis, What Would Google Do?: Reverse-Engineering the Fastest Growing Company in the History of the World – Essential Strategies for Solving Today's Business Problems

“In the real world, the tests are all open book.”
― Jeff Jarvis, What Would Google Do?: Reverse Engineering Business Strategies for Survival and Success in the Internet Era

“There is an inverse relationship between control and trust. Trust is more of a two-way exchange than most people, especially those in power, realize. Leaders in government, news media, universities, and corporations think they can own trust, when, of course, trust is given to them. Trust is earned with difficulty and lost with ease. When those institutions treat constituents like masses of fools, children, miscreants,or prisoners, when they simply don't listen,it's unlikely they will engender warm feelings of mutual respect. Trust is an act of opening up. It's a mutual relationship of transparency and sharing. The more ways you find to reveal yourself and listen to others, the more you will build trust, which is your brand.”
― Jeff Jarvis, What Would Google Do?: Reverse Engineering Business Strategies for Survival and Success in the Internet Era

“You hand over control, you start winning.”
― Jeff Jarvis, What Would Google Do?: Reverse Engineering Business Strategies for Survival and Success in the Internet Era

“You don’t start communities, he said. Communities already exist. They’re already doing what they want to do. The question you should ask is how you can help them do that better.”
― Jeff Jarvis, What Would Google Do?: Reverse-Engineering the Fastest Growing Company in the History of the World – Essential Strategies for Solving Today's Business Problems

“We the people have more power than we know, and we must learn to use it judiciously.”
― Jeff Jarvis, What Would Google Do?: Reverse Engineering Business Strategies for Survival and Success in the Internet Era

“Perhaps we need to separate youth from education. Education lasts forever. Youth is the time for exploration, maturation, socialization.”
― Jeff Jarvis, What Would Google Do?: Reverse Engineering Business Strategies for Survival and Success in the Internet Era

“Managing relationships (with start ups) is more like teaching.”
― Jeff Jarvis, What Would Google Do?: Reverse Engineering Business Strategies for Survival and Success in the Internet Era

“The web of trust is built at eye level, peer to peer.”
― Jeff Jarvis, What Would Google Do?: Reverse Engineering Business Strategies for Survival and Success in the Internet Era

“The cost of independence has dropped.”
― Jeff Jarvis, What Would Google Do?: Reverse Engineering Business Strategies for Survival and Success in the Internet Era

“Make it so obvious even a computer couldn't be confused.”
― Jeff Jarvis, What Would Google Do?: Reverse Engineering Business Strategies for Survival and Success in the Internet Era

“Serving targeted masses of niches—as Google does—is the future.”
― Jeff Jarvis, What Would Google Do?: Reverse-Engineering the Fastest Growing Company in the History of the World – Essential Strategies for Solving Today's Business Problems

“When you hand over control, you start winning.”
― Jeff Jarvis, What Would Google Do?: Reverse-Engineering the Fastest Growing Company in the History of the World – Essential Strategies for Solving Today's Business Problems

“The most successful enterprises today are networks—which extract as little value as possible so they can grow as big as possible—and the platforms on which those networks are built.”
― Jeff Jarvis, What Would Google Do?: Reverse-Engineering the Fastest Growing Company in the History of the World – Essential Strategies for Solving Today's Business Problems