Make a Killing With Content Quotes

“Building a Blockbuster How to write compelling content that sells The term “blockbuster” has unsettling military origins, but is now used to mean a film that has blown the box office away. It usually has high production costs and budget, but (hopefully) earns it all back and more with ticket sales. Blockbusters are usually BIG movies, large in scope, scale, and budget. They tell a big story, and reach a big audience. They’re also usually “high concept,” meaning that they can be described in a single sentence. (The most famous high concept pitch was for the movie Alien which they pitched as, “Jaws in space.”)”
― Lacy Boggs, Make a Killing With Content: Turn content into profits with a strategy for blogging and content marketing.

“tl;dr Every piece of content you create must have a purpose, like Chekhov’s gun; every piece of content is foreshadowing a sale. You must have a strategy in place that dictates what you post and when. More content is not better if it doesn’t fit into your path to a sale. You determine which piece of content goes where by determining why you’re writing it, who it is for, what the main message is, when you will share it, and where you will promote it.”
― Lacy Boggs, Make a Killing With Content: Turn content into profits with a strategy for blogging and content marketing.

“There are five elements to a strong content marketing strategy: Why you are doing this — in other words, the goal you hope to achieve. Who you hope to reach — your ideal reader. What story you’re telling — your key message. Where you’re going to post and promote this content — the channels you use. When you’re going to post — your editorial calendar.”
― Lacy Boggs, Make a Killing With Content: Turn content into profits with a strategy for blogging and content marketing.

“tl;dr Traffic is important, but it’s not the most important thing. Traffic is just the first step in the content marketing process. You must have traffic to get leads or sales, but you must be able to convert that traffic, not just get it. We are planning, strategizing, and writing for the second click — the one that gets a potential reader to opt-in to an email list and then make a purchase.”
― Lacy Boggs, Make a Killing With Content: Turn content into profits with a strategy for blogging and content marketing.

“You might get people who come to snack on it, but they’re not going to be high-quality visitors — because you’re not providing them with high-quality content. Just like with a healthy diet, your blog can’t survive on junk food alone. If, on the other hand, you consistently provide thoughtful, useful, meaty content aimed directly at your prospects, you might see slower growth, but the growth you do see will be more targeted and more valuable to you in the long run.”
― Lacy Boggs, Make a Killing With Content: Turn content into profits with a strategy for blogging and content marketing.

“As Tom Martin says, “An audience will make you famous, but prospects will make you rich.” In other words, for most of my readers, writing to the prospective client or customer is much more important than writing to the masses.”
― Lacy Boggs, Make a Killing With Content: Turn content into profits with a strategy for blogging and content marketing.

“You’ve likely heard the term “clickbait” referring to posts with ridiculously manipulative headlines that dare you not to click and check out their content. And we’ve all fallen for it!”
― Lacy Boggs, Make a Killing With Content: Turn content into profits with a strategy for blogging and content marketing.

“In his words, a click is invisible — and it’s hard to sell to invisible. A click is not a conversion. A click is not a sale. If you ask most entrepreneurs which they’d rather have — someone click on their post or someone convert (either to an email list or a sale) — I’ll bet you five shiny Internet dollars that every single one would say they prefer the conversion.”
― Lacy Boggs, Make a Killing With Content: Turn content into profits with a strategy for blogging and content marketing.

“In the blogging world, traffic is the MacGuffin. People will do crazy things to try to get more traffic, more likes, more clicks. We measure click-thru rates, likes, and upvotes. We worry about how much traffic a post gets — how many visits, how many eyeballs. We flaunt our “most popular” content in sidebar widgets and rely on algorithms to retweet, republish, and rehash our most popular messages. But is the popularity contest really what we want to win? Are you after the click or the conversion?”
― Lacy Boggs, Make a Killing With Content: Turn content into profits with a strategy for blogging and content marketing.

“As I said, you can make sales from a single email, or sometimes even a single blog post. But the reality is that the people who buy from that post are your early adopters and super fans. They are ready and willing to buy before you ever make the offer. They are also going to be a pretty small percentage of your list. In addition, you can only tap them so many times before they’re tapped out. Think about the huge lines when a new iPhone comes out. Those people represent the early adopters and super fans for iPhone.”
― Lacy Boggs, Make a Killing With Content: Turn content into profits with a strategy for blogging and content marketing.

“What I discovered was that your blog isn’t just the traffic engine of your business, it can also be your best sales tool. And if you’re missing that key step, you’re leaving money on the table.”
― Lacy Boggs, Make a Killing With Content: Turn content into profits with a strategy for blogging and content marketing.