Built for Success Quotes

“When Jordan took the court for the first time wearing his special red-and-black shoes, the NBA fined the Bulls $1,000 for violating the league’s uniform dress code. Nike cleverly seized on the fine as a publicity opportunity, producing a television commercial that showed Jordan bouncing a ball as a voice said: “On September 15, Nike created a revolutionary new basketball shoe. On October 18, the NBA threw them out of the game. Fortunately, the NBA can’t keep you from wearing them. Air Jordans from Nike.”
― Aaron Frisch, The Story of Nike