Platform Disruption Wave Quotes

“There can be no question that the loss of TV manufacture in the United States was a disruption, but the loss had not been brought about by a disruptive technology or disruptive innovation. The key factor in disruption was the Asian approach to innovation, based primarily on process improvement and optimal design.”
― Haydn Shaughnessy, Platform Disruption Wave: A New Theory of Disruption and the Eclipse of American Power

“The US tire industry in the 1930s, TV manufacture in the 1960s, and autos in the 1970s all suffered the effects of decision processes that were unresponsive to change because of the range of obligations that went with quasi-monopoly. In all three cases, the attack came from the rise of cheaper sources of production in Asia.”
― Haydn Shaughnessy, Platform Disruption Wave: A New Theory of Disruption and the Eclipse of American Power

“As Christensen’s work strongly implies, the basis of disruption is that competitors are creating new markets. The playing field is changing, not the product or service. And few incumbents can afford the breadth of imagination to envision a new playing field.”
― Haydn Shaughnessy, Platform Disruption Wave: A New Theory of Disruption and the Eclipse of American Power

“The spotlight really needs to shine on the creation and dissolution of markets rather than on the cheap or low-cost producer as the pivotal impact of disruption.”
― Haydn Shaughnessy, Platform Disruption Wave: A New Theory of Disruption and the Eclipse of American Power