Superfandom Quotes

“Fandom is externally generated branding.”
― Zoe Fraade-Blanar, Superfandom: How Our Obsessions are Changing What We Buy and Who We Are

“Myths are an easy shorthand for teaching cultural norms. Knocking on wood to warn off the jealous fairy folk reminds us, ‘Don’t take your good luck for granted!”
― Zoe Fraade-Blanar, Superfandom: How Our Obsessions are Changing What We Buy and Who We Are

“It’s a whole lot easier to express our unique individuality if there’s a larger community backing us up, reassuring us we’re still socially acceptable.”
― Zoe Fraade-Blanar, Superfandom: How Our Obsessions are Changing What We Buy and Who We Are