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A Practitioner's Guide to Account-Based Marketing: Accelerating Growth in Strategic Accounts A Practitioner's Guide to Account-Based Marketing: Accelerating Growth in Strategic Accounts by Bev Burgess
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“Strategic ABM only makes sense in accounts with large budgets because it is so resource-intensive, with marketers looking after between three and five accounts, or sometimes a single, large account.”
― Bev Burgess, A Practitioner's Guide to Account-Based Marketing: Accelerating Growth in Strategic Accounts
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