Sell with a Story Quotes

“David Hutchens summarizes this idea nicely in the pithy phrase, “it’s not manipulation when there is participation.”
― Paul Smith, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale

“As NYU social psychologist Jonathan Haidt observes, “The human mind is a story processor, not a logic processor.”
― Paul Smith, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale