The NFL in the 1970s Quotes

“Steelers radio broadcaster Myron Cope of station WTAE came up with the idea a few days before the Colts game of having fans wave a gold or black towel, much in the same tradition of Miami’s handkerchief wavers. Thousands of fans complied with Cope’s request, and a new tradition was born. The Steelers, according to legend, received special powers with the towel fluttering throughout the stands. Cope claimed that the towel also “inflicted unexpected problems to the opposing teams.” The “Terrible Towels,” as they were called, were quickly mass-produced in Pittsburgh.”
― Joe Zagorski, The NFL in the 1970s: Pro Football's Most Important Decade