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Storm the Norm: Untold Stories of 20 Brands That Did It Best Storm the Norm: Untold Stories of 20 Brands That Did It Best by Anisha Motwani
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“Do not judge me by my successes. Judge me by how many times I fell down and got back up again.”
Anisha Motwani, Storm the Norm: Untold Stories of 20 Brands That Did It Best
“Krishnakumar Chutani, the marketing head, followed the simple philosophy of ‘brutal simplicity leading to engaged creativity’, that became the cornerstone of all communication.”
Anisha Motwani, Storm the Norm: Untold Stories of 20 Brands That Did It Best
“Thinking back, it wasn’t an easy step for Dabur India, an Ayurvedic company with almost no equity in foods, to embark on a bold and ambitious journey and launch what would later become the dominant brand of juices in the Indian market.”
Anisha Motwani, Storm the Norm: Untold Stories of 20 Brands That Did It Best
“Every limit is a beginning as well as an ending. —George Eliot”
Anisha Motwani, Storm the Norm: Untold Stories of 20 Brands That Did It Best
“We do not have to win at the expense of others to be successful. Winning alone is not enough, it’s about winning with purpose. —Paul Polman, CEO, Unilever”
Anisha Motwani, Storm the Norm: Untold Stories of 20 Brands That Did It Best
“Success is the consequence of courage, commitment, and competence. You cannot seek a consequence—it has to be created. —Sadhguru Jaggi Vasudev”
Anisha Motwani, Storm the Norm: Untold Stories of 20 Brands That Did It Best