RESULTS Quotes

“Superior pharmaceutical marketing of the future will involve understanding the nuances of why certain patient populations excel with a product and why others struggle. This will come about through an understanding of real-world data, the only data that really matters. As”
― Scott Weintraub, RESULTS: The Future Of Pharmaceutical And Healthcare Marketing

“It will involve figuring out where in the country a product will work better, in terms of both efficacy and revenue. It will involve more than sending out an army of sales reps who often can’t get in the door anymore. It will take advantage of new digital promotion tools and targeting. It will harness big data for a far better understanding of competitive advantages, ideal patient populations, and how medicines can be personalized to the individual.”
― Scott Weintraub, RESULTS: The Future Of Pharmaceutical And Healthcare Marketing

“Anyone can market a product that is significantly better than the competition’s. It is another story if the product is only slightly better. To win in today’s world requires a better approach.”
― Scott Weintraub, RESULTS: The Future Of Pharmaceutical And Healthcare Marketing

“We live in an age when relevant information can be readily found. The world is awash in more information than ever before. The ability to deliver targeted quality information, education, and services when they are needed most represents a massive opportunity for our entire healthcare ecosystem.”
― Scott Weintraub, RESULTS: The Future Of Pharmaceutical And Healthcare Marketing

“We are in a noble and inspiring business. The essence of our industry is to help people get better, manage their conditions, and extend their lives. What an awesome reason to get up every day and go to work!”
― Scott Weintraub, RESULTS: The Future Of Pharmaceutical And Healthcare Marketing

“Healthcare marketing is a powerful tool that is about more than profits: It can deliver the information that will add years to people’s lives. To gain market share and grow the brand is extremely important to any business, of course. But any business is all about people. As an industry, we need to grasp the opportunity to serve patients more intimately and immediately.”
― Scott Weintraub, RESULTS: The Future Of Pharmaceutical And Healthcare Marketing

“When the pharmaceutical marketers of the future communicate with patients, those communications will need to be personal and meaningful, as well as useful and valuable if we expect them to take actions that yield results.”
― Scott Weintraub, RESULTS: The Future Of Pharmaceutical And Healthcare Marketing

“What they need, above all, is to sincerely connect with a source of useful and relevant information. These moments represent incredible opportunities for the pharmaceutical and healthcare industry to help and be of service.”
― Scott Weintraub, RESULTS: The Future Of Pharmaceutical And Healthcare Marketing