Iterate And Optimize Quotes

“like boiling a frog. If we put everything about S&S into a CTA somewhere and ask people to join us, we’d surely overwhelm them — the frog dropped into boiling water and hence hopping right out in this metaphor. Autoresponders bring that same boil a degree at a time, letting people digest all we do like a frog slowly getting used to ever hotter water.”
― Sean Platt, Iterate And Optimize: Optimize Your Creative Business for Profit