Illuminate Quotes

“Leading people requires not only sensing change afoot, but imagining a brighter future and communicating it in a way that motivates others to follow you there.”
― Nancy Duarte, Illuminate: Ignite Change Through Speeches, Stories, Ceremonies and Symbols

“Today, stories are becoming more pervasive in business because they make ideas, data, and plans relatable, recallable, and repeatable by associating information with powerful feelings.”
― Nancy Duarte, Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols

“Motivate them by describing the possible future with wonderment and awe to show them that the reward will be worth their efforts.”
― Nancy Duarte, Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols

“We remember stories because they connect our hearts and minds to an idea.”
― Nancy Duarte, Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols

“When employees feel that their leaders care about them, they feel more optimistic about the future and are more committed to the organization.”
― Nancy Duarte, Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols

“Starbucks Venture Scape Summary Starbucks had been driving rapid expansion globally but in the process the company had lost some of its magic with customers. In an eighteen-month period, ceo Howard Schultz and his leadership team undertook a venture to reframe the company’s mission, shift employee mind-sets, and reinvigorate the customer experience to bring Starbucks back to its roots.”
― Nancy Duarte, Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols

“his experiences are chronicled in his book Onward: How Starbucks Fought for Its Life Without Losing Its Soul and the Starbucks website.”
― Nancy Duarte, Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols

“Listen to the Message in Symbols”
― Nancy Duarte, Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols

“Physical What you do Our gestures and outfits communicate what we feel and whom we align with.”
― Nancy Duarte, Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols

“Spatial Where you are Symbolic spaces—whether sacred or historic—create another layer of meaning when people gather there.”
― Nancy Duarte, Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols

“Auditory What you hear Symbols we hear through words and sounds or group expression.”
― Nancy Duarte, Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols

“Symbols we see through images or objects that make meaning tangible.”
― Nancy Duarte, Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols

“Visual What you see”
― Nancy Duarte, Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols

“Empower with Symbols”
― Nancy Duarte, Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols

“Basically, ceremonies help people understand and process new messages and ways of thinking, making the moment more likely to be remembered.”
― Nancy Duarte, Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols

“The individual returns and commits to a new role and to living by a new set of principles.”
― Nancy Duarte, Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols

“End: Reincorporation”
― Nancy Duarte, Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols

“Middle: Transition The individual symbolically changes her appearance or behavior to signify transformation.”
― Nancy Duarte, Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols

“Beginning: Separation The individual withdraws or detaches from current status or social group. She experiences metaphorical death as she leaves her old life behind.”
― Nancy Duarte, Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols

“Three-Act Rites of Passage Structure”
― Nancy Duarte, Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols

“Modern rite of passage ceremonies include the bar mitzvah, debutante ball, graduation, baptism, wedding, coronation, and inauguration.”
― Nancy Duarte, Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols

“Immerse with Ceremonies Like stories, ceremonies depict the process of transformation. For thousands of years, almost all cultures have used rite of passage ceremonies to mark changes that humans undergo at critical moments in our lives.”
― Nancy Duarte, Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols

“By narrating your venture as you would narrate a story, you help your fellow travelers transition from their current world into the future world that you envision for them. You can bring that world to life in even more full-bodied form through ceremonies.”
― Nancy Duarte, Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols

“Stories Transmit Potent Information”
― Nancy Duarte, Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols

“End The hero attains the object of desire and the journey transforms him or her.”
― Nancy Duarte, Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols

“Middle The hero encounters seemingly insurmountable roadblocks that test his or her resolve.”
― Nancy Duarte, Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols

“Beginning A relatable and likable hero jumps into an adventure.”
― Nancy Duarte, Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols

“Three-Act Story Structure”
― Nancy Duarte, Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols

“Engage with Stories The fact that the five-stage Venture Scape follows a traditional story plot makes storytelling a particularly effective communication tool during your venture.”
― Nancy Duarte, Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols

“The new bliss helps them see how they and their world will be transformed for good, making them want to dive in.”
― Nancy Duarte, Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols