Listening Brands Quotes

“Companies paying attention to data are more able to surprise and delight customers and create value through extraordinary company-to-consumer experiences—not through branding.”
― J.R. Little, Listening Brands: How Data is Rewriting the Rules of Branding

“Not too long from now, our TVs will be so digitally connected that they’ll do the same thing. I’ll be watching CNN news, and you’ll be watching CNN news, even at the same time—but when the ad break happens, I’ll be served a different set of ads that relate to me, and vice versa.”
― J.R. Little, Listening Brands: How Data is Rewriting the Rules of Branding

“Fish where the fish are. Don’t”
― J.R. Little, Listening Brands: How Data is Rewriting the Rules of Branding

“The creativity part of the marketing process now comes last, not first—for a very good reason. You’re almost guaranteed a good result when you follow the data’s implications and serve the consumer, instead of using data to develop what you think is the “perfect” ad.”
― J.R. Little, Listening Brands: How Data is Rewriting the Rules of Branding

“Today, it’s not even about trying to figure out what to say, but it’s about responding to the needs of people—no matter what those needs might be. Even if it’s just to be entertained for a few minutes while waiting in a line, riding the subway or sitting in a lobby.”
― J.R. Little, Listening Brands: How Data is Rewriting the Rules of Branding

“Today, the creative team comes in at a completely different time, with a completely different frame of mind and vision. These people can start to see what is trending by putting all the pieces together—and then you get your insights into what to do next. As a result, these insights will be more impactful from pulling together all these fragmented actions that have been brought together onto one screen. The data leads the creativity.”
― J.R. Little, Listening Brands: How Data is Rewriting the Rules of Branding

“In the very near future—because it’s just beginning now—we will start to analyze commentary and imagery, as well. It’s not quite here yet, but we’ll talk about it because it’s definitely heading our way. Here’s”
― J.R. Little, Listening Brands: How Data is Rewriting the Rules of Branding

“If you’re working in the advertising industry and you’re not paying attention to data-driven research, your job is definitely at risk.)”
― J.R. Little, Listening Brands: How Data is Rewriting the Rules of Branding

“The best way to enter the game of listening to data is simply to develop extreme curiosity. Brands that are falling behind are not challenging themselves to change their businesses in kind or in degree with the massive shifts in marketing and communications today. Category context of a product or service doesn’t matter nearly as much as the cultural context of the consumer.”
― J.R. Little, Listening Brands: How Data is Rewriting the Rules of Branding

“All a brand really needs to do, to start getting a greater return, is adopt an attitude of extreme curiosity. With”
― J.R. Little, Listening Brands: How Data is Rewriting the Rules of Branding

“The people can now deliver the brand’s message more effectively than the brand itself.”
― J.R. Little, Listening Brands: How Data is Rewriting the Rules of Branding

“When you realize at an early age that you’re a little bit different, you try to figure out why. You quickly try to understand why you think the way you think, and why other people think and behave the way they do. I look back now and realize I was almost like a psychologist or anthropologist, experimenting and forming my own hypotheses, trying to make sense of everything and trying to understand the motivations behind the differences.”
― J.R. Little, Listening Brands: How Data is Rewriting the Rules of Branding