The Digital Transformation Playbook Quotes

“brand is no longer something that a business alone creates, defines, and projects outward; it is something that customers shape, too, and the business needs their help to fully create it.”
― David L Rogers, The Digital Transformation Playbook: Rethink Your Business for the Digital Age

“customers’ behavior—how they find, access, use, share, and influence the products, services, and brands in their lives”
― David L Rogers, The Digital Transformation Playbook: Rethink Your Business for the Digital Age

“Digital technologies change how we connect and create value with our customers.”
― David L Rogers, The Digital Transformation Playbook: Rethink Your Business for the Digital Age

“One survey of experiment-focused businesses reported that two-thirds of the new ideas tested by Microsoft failed to deliver any of their expected benefits. Only 10 percent of Google’s experiments were successful enough to lead to business changes. And Netflix has estimated that 90 percent of what it tries turns out to be wrong. 38”
― David L Rogers, The Digital Transformation Playbook: Rethink Your Business for the Digital Age

“Access: Be faster, be easier, be everywhere, and be always on for your customers. • Engage: Become a source of valued content for your customers. • Customize: Make your offering adaptable to your customers’ needs. • Connect: Become a part of your customers’ conversations. • Collaborate: Invite your customers to help build your enterprise.”
― David L Rogers, The Digital Transformation Playbook: Rethink Your Business for the Digital Age

“(Although the early Internet thrived on anonymity, platforms thrive on identity.)”
― David L Rogers, The Digital Transformation Playbook: Rethink Your Business for the Digital Age

“Customers in the digital age are not passive consumers but nodes within dynamic networks—interacting and shaping brands, markets, and each other.”
― David L Rogers, The Digital Transformation Playbook: Rethink Your Business for the Digital Age

“If only the skilled and the rich have access to a product or a service, you can reasonably assume the existence of a market-creating opportunity.”24”
― David L Rogers, The Digital Transformation Playbook: Rethink Your Business for the Digital Age

“if your business does not take advantage of a new opportunity to offer value to your customers, someone else will.”
― David L Rogers, The Digital Transformation Playbook: Rethink Your Business for the Digital Age

“Nathan Furr and Jeff Dyer talk about this as a shift in role from “Chief Decision Maker” to “Chief Experimenter.”42 In the experiment-driven organization, leadership becomes less about making the big decisions on behalf of the organization. The role of a leader, whether CEO or head of a small team, shifts from providing the right answers to posing the right questions.”
― David L Rogers, The Digital Transformation Playbook: Rethink Your Business for the Digital Age

“Jeff Bezos is famous for his “2 Pizza Rule” at Amazon: no meeting is to take place if the number of participants is too great to be fed with two pizzas. In”
― David L Rogers, The Digital Transformation Playbook: Rethink Your Business for the Digital Age

“in market research: as businesses are faced with a “river” of continuously generated data, the goal of research is not to expensively manufacture data, but to find the right tools to “fish” in that river in order to draw forth the insights and intelligence needed.12”
― David L Rogers, The Digital Transformation Playbook: Rethink Your Business for the Digital Age

“Their use of digital tools is changing how they discover, evaluate, purchase, and use products and how they share, interact, and stay connected with brands.”
― David L Rogers, The Digital Transformation Playbook: Rethink Your Business for the Digital Age

“Increasingly, our competitive assets may no longer reside in our own organization; rather, they may be in a network of partners that we bring together in looser business relationships.”
― David L Rogers, The Digital Transformation Playbook: Rethink Your Business for the Digital Age