Secret Formulas of the Wizard of Ads Quotes

“Rescuing people from the results of their own foolishness is really what customers service is all about. Customers rarely obey the rules. They expect you to rescue them whenever they do something stupid. Will you be a “rescuer,” known far and wide for customer service, or will you steadfastly insist that your customers follow the proper procedures?”
― Roy H. Williams, Secret Formulas of the Wizard of Ads: Turning Paupers into Princes and Lead into Gold