Love-Based Copywriting System Quotes

“It’s also best (although not required) to have a project in mind as you go through the system. For instance, maybe you want to write (or rewrite) your website, or maybe you want to craft a sales letter.”
― Michele Pariza Wacek, Love-Based Copywriting System: A Step-by-Step Process to Master Writing Copy That Attracts, Inspires and Invites

“They wanted the benefits of direct response copy in their business: they wanted to leverage their time, energy and money, while marketing one-to-many and automating their sales and marketing to free up their time and allow them to reach more people than they could without it… But they hated how it made them feel. Inauthentic. Hype-y. Sales-y. Slime-y. Like a used car salesman.”
― Michele Pariza Wacek, Love-Based Copywriting System: A Step-by-Step Process to Master Writing Copy That Attracts, Inspires and Invites