Inside the Nudge Unit Quotes

“The greatest and noblest pleasure which we have in this world is to discover new truths, and the next is to shake off old prejudices. FREDERICK THE GREAT”
― David Halpern, Inside the Nudge Unit: How Small Changes Can Make a Big Difference

“If money doesn’t make you happy, then you probably aren’t spending it right’.”
― David Halpern, Inside the Nudge Unit: How Small Changes Can Make a Big Difference

“Influence: The Psychology of Persuasion”
― David Halpern, Inside the Nudge Unit: How Small Changes Can Make a Big Difference

“encouraging applicants to reflect on why they wanted to join the police and why it mattered to their community – boosted the pass rate of minority group applicants by 50 per cent, while leaving white applicants unaffected.”
― David Halpern, Inside the Nudge Unit: How Small Changes Can Make a Big Difference