Content Marketing Playbook Quotes

“In just about any content marketing article you read today, you’ll see the inevitable “know your audience” phrase. It’s almost a throwaway line and is not always backed up with an explanation on how you should go about gathering this understanding.”
― Sujan Patel, Content Marketing Playbook: MASTER THE ART OF CONTENT MARKETING

“Thinking that every idea and piece of content you create must be the first of its kind is a trap.”
― Sujan Patel, Content Marketing Playbook: MASTER THE ART OF CONTENT MARKETING