Content Machine Quotes

“Getting in the press, building a public profile, putting out useful content, fostering important relationships, and developing a great company culture are”
― Dan Norris, Content Machine: Use Content Marketing to Build a 7-figure Business With Zero Advertising

“assign”
― Dan Norris, Content Machine: Use Content Marketing to Build a 7-figure Business With Zero Advertising

“Great content is something you provide to your audience that captures their attention and encourages them to engage and share.”
― Dan Norris, Content Machine: Use Content Marketing to Build a 7-figure Business With Zero Advertising

“Your ideal customers will hear about you over a long period of time, through multiple sources, and that is how trust is built.”
― Dan Norris, Content Machine: Use Content Marketing to Build a 7-figure Business With Zero Advertising

“There are two ways to define who you are creating content for. One is to come up with a “Customer Avatar” that describes exactly who your ideal customer is, what their wants and needs are, and what they are looking for in your content.”
― Dan Norris, Content Machine: Use Content Marketing to Build a 7-figure Business With Zero Advertising

“Content marketing is releasing something interesting that grabs attention for a business and builds trust.”
― Dan Norris, Content Machine: Use Content Marketing to Build a 7-figure Business With Zero Advertising

“Monetization logic is a simple “Yeah that makes sense” test that is often missing from people’s content marketing efforts.”
― Dan Norris, Content Machine: Use Content Marketing to Build a 7-figure Business With Zero Advertising

“I would rather own 50% of a million-dollar company than 100% of a $150k company.”
― Dan Norris, Content Machine: Use Content Marketing to Build a 7-figure Business With Zero Advertising

“No one will ever tell you they decided to use a competitor because they didn’t trust your overall design, but it happens constantly.”
― Dan Norris, Content Machine: Use Content Marketing to Build a 7-figure Business With Zero Advertising

“Writing content is a two-way conversation, not a speech. Be personal and make people feel like you are there with them.”
― Dan Norris, Content Machine: Use Content Marketing to Build a 7-figure Business With Zero Advertising

“Don’t be picky about whether each piece of content is generating leads. Just create as much value as you can for the most amount of people in your chosen community.”
― Dan Norris, Content Machine: Use Content Marketing to Build a 7-figure Business With Zero Advertising

“There is no point at all in generating mediocre content. Don’t just write about your business or your product. Your content has to be educational and solve problems.”
― Dan Norris, Content Machine: Use Content Marketing to Build a 7-figure Business With Zero Advertising

“Does it make sense that someone would consume this content and then go on to become a customer?”
― Dan Norris, Content Machine: Use Content Marketing to Build a 7-figure Business With Zero Advertising