The Business of Podcasting Quotes

“Ask the guests to count down before they record an insert. Just have them say, “three, two, one …” take a pause, and then begin. When you bring the file into your editing software, you’ll find it much easier to identify retakes, because the wave form of the countdown will have a very recognizable visual shape.”
― Steve Lubetkin, The Business of Podcasting: How to Take Your Podcasting Passion from the Personal to the Professional

“Podcasts extend the life of a seminar program by making it available to people who couldn’t attend in person. A review of attendance numbers for the New Jersey Bank Marketing Association’s quarterly seminars shows that attendance did not diminish when audio podcasts (and later, video podcasts) became available from the programs. In fact, it actually increased.”
― Steve Lubetkin, The Business of Podcasting: How to Take Your Podcasting Passion from the Personal to the Professional

“Your podcast content should not be about you, but about solving your prospects’ problems.”
― Steve Lubetkin, The Business of Podcasting: How to Take Your Podcasting Passion from the Personal to the Professional