Customer Profitability Analytics Quotes

“Marketing often has a central role in all aspects of customer profitability implementation management, because understanding the economic relationship between customers and company is close to the essence of the Marketer’s role.”
― Dave McNab, Customer Profitability Analytics: A practical guide to methods and technologies

“In most companies, the best project management skills are found in the IT department, because they work on a project basis all the time.”
― Dave McNab, Customer Profitability Analytics: A practical guide to methods and technologies