The Science of Story Selling Quotes

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The Science of Story Selling: How Win the Hearts & Minds of Your Prospects for Profit and Purpose The Science of Story Selling: How Win the Hearts & Minds of Your Prospects for Profit and Purpose by Gideon For-mukwai
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“One guiding post to determine where the distressing issues, needs and aspirations is Maslow‘s Needs Hierarchy. If you can identify their fears and concerns, you can choose a story that provides hope.”
Gideon For-mukwai, The Science of Story Selling: How Win the Hearts & Minds of Your Prospects for Profit and Purpose