Marketers Are From Mars, Consumers Are From New Jersey Quotes

“Every year or so I like to take a step back and look at a few key advertising, marketing, and media facts just to gauge how far removed from reality we advertising experts have gotten. These data represent the latest numbers I could find. I have listed the sources below. So here we go -- 10 facts, direct from the real world: E-commerce in 2014 accounted for 6.5 percent of total retail sales. 96% of video viewing is currently done on a television. 4% is done on a web device. In Europe and the US, people would not care if 92% of brands disappeared. The rate of engagement among a brand's fans with a Facebook post is 7 in 10,000. For Twitter it is 3 in 10,000. Fewer than one standard banner ad in a thousand is clicked on. Over half the display ads paid for by marketers are unviewable. Less than 1% of retail buying is done on a mobile device. Only 44% of traffic on the web is human. One bot-net can generate 1 billion fraudulent digital ad impressions a day. Half of all U.S online advertising - $10 billion a year - may be lost to fraud. As regular readers know, one of our favorite sayings around The Ad Contrarian Social Club is a quote from Noble Prize winning physicist Richard Feynman, who wonderfully declared that “Science is the belief in the ignorance of experts.” I think these facts do a pretty good job of vindicating Feynman.”
― Bob Hoffman, Marketers Are From Mars, Consumers Are From New Jersey

“You want customers raving about your brand? Sell them a good fucking product.”
― Bob Hoffman, Marketers Are From Mars, Consumers Are From New Jersey

“The point is this: our brands are very important to us marketers and very unimportant to most consumers. Please read that again.”
― Bob Hoffman, Marketers Are From Mars, Consumers Are From New Jersey

“Everywhere we turn, there is advertising. You can’t swing a dead social media consultant without hitting some.”
― Bob Hoffman, Marketers Are From Mars, Consumers Are From New Jersey

“Without creativity, nobody gives a shit. The world is full of dull opinions, almost-funny banter, and dreary monographs.”
― Bob Hoffman, Marketers Are From Mars, Consumers Are From New Jersey

“Posting an online recipe may be useful to a food marketer, but calling it “content” is just pretentious drivel.”
― Bob Hoffman, Marketers Are From Mars, Consumers Are From New Jersey

“I’m afraid I have a very old guy opinion. You want customers raving about your brand? Sell them a good fucking product.”
― Bob Hoffman, Marketers Are From Mars, Consumers Are From New Jersey

“most of what we call “brand loyalty” is simply habit, convenience, mild satisfaction or easy availability.”
― Bob Hoffman, Marketers Are From Mars, Consumers Are From New Jersey