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This Is Your Brain on Sports: The Science of Underdogs, the Value of Rivalry, and What We Can Learn from the T-Shirt Cannon

This Is Your Brain on Sports: The Science of Underdogs, the Value of Rivalry, and What We Can Learn from the T-Shirt Cannon by L. Jon Wertheim
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“so often the appearance of lunacy in sports isn’t lunacy at all. As outlandish as sports conduct might seem, it is rooted in basic human psychology, neuroscience, and cognitive tendency.”
― L. Jon Wertheim, This Is Your Brain on Sports: The Science of Underdogs, the Value of Rivalry, and What We Can Learn from the T-Shirt Cannon

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