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This Is Your Brain on Sports: The Science of Underdogs, the Value of Rivalry, and What We Can Learn from the T-Shirt Cannon This Is Your Brain on Sports: The Science of Underdogs, the Value of Rivalry, and What We Can Learn from the T-Shirt Cannon by L. Jon Wertheim
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“so often the appearance of lunacy in sports isn’t lunacy at all. As outlandish as sports conduct might seem, it is rooted in basic human psychology, neuroscience, and cognitive tendency.”
L. Jon Wertheim, This Is Your Brain on Sports: The Science of Underdogs, the Value of Rivalry, and What We Can Learn from the T-Shirt Cannon