The Unexpected Quotes

“It’s fascinating, really,” she says. “The science has led to an answer, which is emotions. It is all about emotions. People don’t make the purchasing decisions that they make because they’ve done a double-blind taste test. They do it because of how a product or a service makes them feel. This has shown us that it’s what we really need to be doing to be different, and what we really need to tap into to wow the consumer.”
― Howard Brodsky, The Unexpected: Breakthrough Strategies to Supercharge Your Business and Earn Loyal Customers for Life