Does It Work? Quotes

“You need make sure your social team has solid people who will not mix personal and business accounts.”
― Shane Atchison, Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing

“If you can’t easily explain why you’re having a meeting, you shouldn’t be having it.”
― Shane Atchison, Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing