The Content Code Quotes

“The most important characteristic of content marketing today is not quality or quantity. It’s insight. And that is the differentiator lacking almost everywhere.”
― Mark Schaefer, The Content Code: Six essential strategies to ignite your content, your marketing, and your business

“Change before you have to.” – Jack Welch”
― Mark Schaefer, The Content Code: Six essential strategies to ignite your content, your marketing, and your business

“The future is more than copy writing. The future of marketing is copy igniting.”
― Mark Schaefer, The Content Code: Six essential strategies to ignite your content, your marketing, and your business

“Do we play by Facebook’s rules and hand over our money so we can reach our own hard-earned fans with our content? Do we just sit by and watch our great work become a de-valued commodity?”
― Mark Schaefer, The Content Code: Six essential strategies to ignite your content, your marketing, and your business

“The persistent myth that surrounds much of marketing today is that content is king. And if you can just produce enough of this scintillating, ripped-from-the-headlines, epic and amazing stuff … dripping with keywords, stuffed to the headlines with relevance, decorated with Pinterest-worthy graphics and videos, and podcasts and listicles … you’ll win.”
― Mark Schaefer, The Content Code: Six essential strategies to ignite your content, your marketing, and your business

“Business results on the web don’t come from content; they come from content that moves. Even if your content is great, there’s no guarantee it will rise to the top in an increasingly competitive world.”
― Mark Schaefer, The Content Code: Six essential strategies to ignite your content, your marketing, and your business

“Did you know that vending machines kill four times as many people each year than sharks?”
― Mark Schaefer, The Content Code: Six essential strategies to ignite your content, your marketing, and your business

“The key to finding your remarkability is to think about what makes you surprising, interesting, or novel.”
― Mark Schaefer, The Content Code: Six essential strategies to ignite your content, your marketing, and your business

“Business results on the web don’t come from content; they come from content that moves.”
― Mark Schaefer, The Content Code: Six essential strategies to ignite your content, your marketing, and your business

“This book starts where great content ends. There are enough books out there touting the need for amazing content. That’s a given. But epic content simply earns a seat at the table today. The real power only comes to those who can create content that connects, engages, and moves through the network through social sharing.”
― Mark Schaefer, The Content Code: Six essential strategies to ignite your content, your marketing, and your business

“Creating great content is not the finish line. It’s the starting line.”
― Mark Schaefer, The Content Code: Six essential strategies to ignite your content, your marketing, and your business