Why We Buy Quotes

“I believe passionately in edutainment—whether in front of a business audience, a classroom of students or a crowd of parishioners at church. Laughter”
― Paco Underhill, Why We Buy: The Science of Shopping

“something about rules—you have to either follow them or break them with gusto.”
― Paco Underhill, Why We Buy: The Science of Shopping

“Remember that more than 60 percent of what we buy wasn’t on our list. And”
― Paco Underhill, Why We Buy: The Science of Shopping

“Our studies prove that the longer a shopper remains in a store, the more he or she will buy. And the amount of time a shopper spends in a store depends on how comfortable and enjoyable the experience is.”
― Paco Underhill, Why We Buy: The Science of Shopping

“If we went into stores only when we needed to buy something, and if once there we bought only what we needed, the economy would collapse, boom.”
― Paco Underhill, Why We Buy: The Science of Shopping

“If you tell too much too soon, you’ll overload them and they’ll give up. If you confuse them, they’ll ignore the message altogether.”
― Paco Underhill, Why We Buy: The Science of Shopping

“we don’t notice a single sign or display we pass until that mission is accomplished.”
― Paco Underhill, Why We Buy: The Science of Shopping

“into”
― Paco Underhill, Why We Buy: The Science of Shopping

“or what has been termed the “decompression zone,” as among our most meaningful and useful work. It”
― Paco Underhill, Why We Buy: The Science of Shopping

“Amenability and profitability are totally and inextricably linked. Take”
― Paco Underhill, Why We Buy: The Science of Shopping