Content Warfare Quotes

“Typical is the murderer of thought, the defiler of ideas, the jailer of genius. Typical is the synapse you’ve already burned into that genius brain of yours, and typical leads right to the lizard brain. The lizard brain wants us all to be the same. A flock of geese. A herd of cattle. Middle management. The lizard brain tells us to avoid trouble. “Don’t rock the boat,” says the lizard brain. And we listen.”
― Ryan Hanley, Content Warfare: How to find your audience, tell your story and win the battle for attention online.

“Winning brands value customer experience over a slick sales funnel, and the cadence of an authentic human voice over legally-approved corporate jargon.”
― Ryan Hanley, Content Warfare: How to find your audience, tell your story and win the battle for attention online.

“To harness the true power of content marketing, we must work to be our customers' last search—not their first.”
― Ryan Hanley, Content Warfare: How to find your audience, tell your story and win the battle for attention online.

“Typical is the murderer of thought, the defiler of ideas, the jailer of genius.”
― Ryan Hanley, Content Warfare: How to find your audience, tell your story and win the battle for attention online.

“opportunities are made of our own doing; opportunities are never given.”
― Ryan Hanley, Content Warfare: How to find your audience, tell your story and win the battle for attention online.

“The new American Dream: The creative-preneur. A man tuned into his own creativity.”
― Ryan Hanley, Content Warfare: How to find your audience, tell your story and win the battle for attention online.

“You either communicate, build relationships, and make buying decisions online and thus become part of the Connected Generation, or you do not . . . whether you're 17, 37 or 67 makes no difference.”
― Ryan Hanley, Content Warfare: How to find your audience, tell your story and win the battle for attention online.