Non-Obvious Quotes

“a wealth of information creates a poverty of attention.”
― Rohit Bhargava, Non-Obvious: How to Think Different, Curate Ideas & Predict The Future

“Being elegant means developing your ability to describe a concept in a beautiful and simple way for easy understanding.”
― Rohit Bhargava, Non-Obvious: How to Think Different, Curate Ideas & Predict The Future

“The future of B2B marketing will be about creating better content, leveraging tactics and ideas that were once considered solely the realm of B2C brands, and ultimately building credibility by being more human.”
― Rohit Bhargava, Non-Obvious 2019: How To Predict Trends and Win The Future

“curiosity is a prerequisite to discovery.”
― Rohit Bhargava, Non-Obvious: How to Think Different, Curate Ideas & Predict The Future

“The beautiful thing about mindsets is that we all have the ability to change ours—we just need to make the choice to do it.”
― Rohit Bhargava, Non-Obvious: How to Think Different, Curate Ideas & Predict The Future

“YOU NEVER LEARN ANYTHING BY LISTENING TO YOURSELF SPEAK.” —SIR RICHARD BRANSON, Entrepreneur and Founder of the Virgin Group”
― Rohit Bhargava, Non-Obvious: How to Think Different, Curate Ideas & Predict The Future

“A trend is a unique curated observation of the accelerating present.”
― Rohit Bhargava, Non-Obvious 2019: How To Predict Trends and Win The Future

“Pablo Picasso famously declared that each of us should aim to “learn the rules like a pro so you can break them like an artist.”
― Rohit Bhargava, Non-Obvious 2019: How To Predict Trends and Win The Future

“Why Workshops Are So Powerful A workshop is a gathering or meeting where an individual or a group of people focus their conversation and ideation on solving a challenge or thinking in new, innovative ways.”
― Rohit Bhargava, Non-Obvious 2019: How To Predict Trends and Win The Future

“I AM NOT A SPEED READER, I AM A SPEED UNDERSTANDER.” —ISAAC ASIMOV, Author, Historian and Biochemist”
― Rohit Bhargava, Non-Obvious: How to Think Different, Curate Ideas & Predict The Future

“Idea. Great”
― Rohit Bhargava, Non-Obvious 2019: How To Predict Trends and Win The Future

“The framework my team and I use, and teach our clients to use, to prove ideas is based on a formula of looking at three critical elements: idea, impact, and acceleration.”
― Rohit Bhargava, Non-Obvious 2019: How To Predict Trends and Win The Future

“Tips & Tricks: How to Name Your Ideas Powerfully”
― Rohit Bhargava, Non-Obvious 2019: How To Predict Trends and Win The Future

“Naming Questions: How to Ensure You Have an Effective Trend Name”
― Rohit Bhargava, Non-Obvious 2019: How To Predict Trends and Win The Future

“Step 4—Naming”
― Rohit Bhargava, Non-Obvious 2019: How To Predict Trends and Win The Future

“With business trends, sometimes the underlying driver of a trend is who will make money from it.”
― Rohit Bhargava, Non-Obvious 2019: How To Predict Trends and Win The Future

“Combine Industry Verticals. Despite my own cautions against aggregating”
― Rohit Bhargava, Non-Obvious 2019: How To Predict Trends and Win The Future

“Use Words to Elevate.”
― Rohit Bhargava, Non-Obvious 2019: How To Predict Trends and Win The Future

“Tips & Tricks: How to Elevate Your Ideas”
― Rohit Bhargava, Non-Obvious 2019: How To Predict Trends and Win The Future

“how elevation can help you make the connections across industries and ideas that may have initially seemed disconnected and meant to fall into different groups.”
― Rohit Bhargava, Non-Obvious 2019: How To Predict Trends and Win The Future

“grouped them together as examples of a shared trend which I called Shoptimization. The trend described how technology was helping consumers optimize the process of buying everything from home goods and fashion to medical prescriptions.”
― Rohit Bhargava, Non-Obvious 2019: How To Predict Trends and Win The Future

“On the surface, a tool to save on prescriptions, an app for a department store, and an optimized tool for renting dresses don’t seem to have much in common. I had therefore initially grouped them separately. While elevating trends, though, I realized that they all had the underlying intent of helping to optimize a shopping experience in some way.”
― Rohit Bhargava, Non-Obvious 2019: How To Predict Trends and Win The Future

“What is the broader theme? How can I link multiple industries? Where is the connection between ideas?”
― Rohit Bhargava, Non-Obvious 2019: How To Predict Trends and Win The Future

“What interests me most about these ideas? What elements could I have missed earlier?”
― Rohit Bhargava, Non-Obvious 2019: How To Predict Trends and Win The Future

“Elevating Questions: How to Think Bigger About Ideas”
― Rohit Bhargava, Non-Obvious 2019: How To Predict Trends and Win The Future

“The goal in this third step is to try and take a bigger view and connect your smaller clusters of ideas together into larger ones that describe even bigger and potentially more powerful ideas.”
― Rohit Bhargava, Non-Obvious 2019: How To Predict Trends and Win The Future

“it usually yields between seventy and a hundred possible trend topics.”
― Rohit Bhargava, Non-Obvious 2019: How To Predict Trends and Win The Future

“Elevating involves finding the underlying themes that connect groups of ideas to describe a single, bigger concept.”
― Rohit Bhargava, Non-Obvious 2019: How To Predict Trends and Win The Future

“Step 3—Elevating”
― Rohit Bhargava, Non-Obvious 2019: How To Predict Trends and Win The Future

“Follow Your Intuition.”
― Rohit Bhargava, Non-Obvious 2019: How To Predict Trends and Win The Future