Subscription Marketing Quotes

“Other benefits: As a company Adobe struggled for many years with people using pirated copies of its software, particularly for costly Creative Cloud applications like Photoshop. The subscription model automatically reduces piracy, since the company no longer ships packaged software that can be copied. Further, organizations on tight budgets with single projects can pay to use the service for only a month or two.”
― Anne H. Janzer, Subscription Marketing: Strategies for Nurturing Customers in a World of Churn