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Trendology: Building an Advantage through Data-Driven Real-Time Marketing Trendology: Building an Advantage through Data-Driven Real-Time Marketing by Chris Kerns
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“original content Tweets with smiley faces receive 46 percent fewer retweets and 36 percent fewer favorites than content without the emoticons.”
Chris Kerns, Trendology: Building an Advantage through Data-Driven Real-Time Marketing