The Membership Economy Quotes

“Superusers …   1. Check in frequently and consistently—not just once a year for an intense engagement.   2. Create content that others can access.   3. “Police” the community and ensure that cultural norms that strengthen the group are enforced.   4. Have a two-way relationship with the organization itself—providing feedback and suggestions.   5. Demonstrate genuine desire to help other members.   6. Attract new members.   7. Aid in the onboarding of new members.”
― Robbie Kellman Baxter, The Membership Economy

“Companies that are disciplined in their approach to innovation get a much better payoff than the ones that are eager to “just try something.”
― Robbie Kellman Baxter, The Membership Economy

“Make it easy. Make it personal. Get members involved.”
― Robbie Kellman Baxter, The Membership Economy

“Check in frequently and consistently—not just once a year for an intense engagement. 2. Create content that others can access. 3. “Police” the community and ensure that cultural norms that strengthen the group are enforced. 4. Have a two-way relationship with the organization itself—providing feedback and suggestions. 5. Demonstrate genuine desire to help other members. 6. Attract new members. 7. Aid in the onboarding of new members.”
― Robbie Kellman Baxter, The Membership Economy

“Many content-oriented companies try this approach of just gathering as much content as possible and offering it at a monthly price when their members might want depth in a few key areas or access to a community of like-minded people. In many cases, it’s not the stuff people want; it’s the curation and community. If the primary benefit is supposed to be the community, there must be a critical mass to enable a network effect. This means that the group itself and the connections of members to one another is the primary benefit of joining the community”
― Robbie Kellman Baxter, The Membership Economy

“In the recent article “The Secret of Scale” in the Stanford Social Innovation Review, Peter Murray looked at how advocacy organizations achieved true scale and predictable revenue.6 He found that organizations like AARP and the National Rifle Association (NRA) have expanded to provide lifestyle benefits, like group insurance, product discounts, and access to special events—going well beyond traditional advocacy.”
― Robbie Kellman Baxter, The Membership Economy

“Organizations that build their businesses around people’s needs to belong, to be connected, and to be admired, that are focused on relationships over products, are winning in today’s economy.”
― Robbie Kellman Baxter, The Membership Economy

“Right now, however, ownership is dramatically losing favor, while connection is becoming critically important. Realtors”
― Robbie Kellman Baxter, The Membership Economy

“The benefits of ownership center around security, privacy, and control. Right”
― Robbie Kellman Baxter, The Membership Economy

“Membership is about connection and access over privacy and ownership—and not everyone values these the same way.”
― Robbie Kellman Baxter, The Membership Economy

“Some people want to be anonymous, but others are willing to give up some personal information in exchange for the recognition and benefits that come from belonging. There”
― Robbie Kellman Baxter, The Membership Economy

“They are willing to give up privacy in exchange for association with others. A”
― Robbie Kellman Baxter, The Membership Economy

“So what is the Membership Economy? Some say it’s all about subscriptions. Others say it’s about community and communication. Still others say it’s about belonging. Some say it’s been around forever, in associations, loyalty programs, and gyms. I think the Membership Economy is all these things.”
― Robbie Kellman Baxter, The Membership Economy

“I define membership as the state of being formally engaged with an organization or group on an ongoing basis.”
― Robbie Kellman Baxter, The Membership Economy

“the customer-company relationship is based on good value in exchange for a fair price. You simply cannot run a long-term successful business if you don’t seek to improve the condition of your customers and members constantly.”
― Robbie Kellman Baxter, The Membership Economy

“Through membership, members can be perceived as important, connected, or successful. In short, membership makes us feel good.”
― Robbie Kellman Baxter, The Membership Economy

“The key metrics in the ownership economy are conversion rate, transaction size, and economies of scale. In the Membership Economy they are retention and customer lifetime value.”
― Robbie Kellman Baxter, The Membership Economy

“From Privacy to Belonging Some people want to be anonymous, but others are willing to give up some personal information in exchange for the recognition and benefits that come from belonging. There is an ongoing and probably endless debate over the complex concept of privacy. How much private data do you want to share? And with whom? How much should you have to share in exchange for the privileges of membership? One challenge many people face is the desire to access an organization’s benefits while wanting to stay independent. Some want to be protected from Big Brother, while others want to avoid superfluous social interactions. Still others are unabashed joiners and simply want to connect.”
― Robbie Kellman Baxter, The Membership Economy