Persuasion Quotes

“The most powerful factors in the world are clear ideas in the minds of energetic men of good will. —Sir John Arthur Thomson”
― Mark Morgan Ford, Persuasion: The Subtle Art of Getting What You Want

“An emotionally compelling idea engages the reader or listener on two levels: emotionally (in the heart) and rationally (in the mind). It feels—simultaneously—both correct and insightful.”
― Mark Morgan Ford, Persuasion: The Subtle Art of Getting What You Want

“Success starts with passionate vision, but engagement in a hundred thousand details is the difference between success and failure. —Vickie L. Milazzo”
― Mark Morgan Ford, Persuasion: The Subtle Art of Getting What You Want

“When a good idea is laden with qualifications and refinements and expressed in jargon or pretentious language, its persuasive effect is lost.”
― Mark Morgan Ford, Persuasion: The Subtle Art of Getting What You Want