Getting to Yes in 15 Minutes Quotes

“The two parties work together on a set of principles to base their negotiations on the needs of each party. Solutions are suggested for their merit and are proposed for mutual gains and building of long term relationships. Instead of each party trying to subdue the other, conflicts are resolved with a fair and mutually agreeable set of standards. The outcome of this approach is geared towards a win-win solution to the conflict.”
― 2 Minute Insight, Getting to Yes in 15 Minutes: The Deal Maker's Summary of William Ury's Bestselling Book

“Though the interests of both parties may be the same, they are interpreted in different ways.”
― 2 Minute Insight, Getting to Yes in 15 Minutes: The Deal Maker's Summary of William Ury's Bestselling Book

“The subject of negotiation turns to the individual interpretations of the underlying needs, rather than the needs themselves.”
― 2 Minute Insight, Getting to Yes in 15 Minutes: The Deal Maker's Summary of William Ury's Bestselling Book

“The attitude of stubbornness - where two parties meet to discuss and defend their position, rather than their interests.”
― 2 Minute Insight, Getting to Yes in 15 Minutes: The Deal Maker's Summary of William Ury's Bestselling Book