Business Plan QuickStart Guide Quotes

“Jack Welch, the transformational former CEO of General Electric and business guru, says that an effective mission statement answers the question “How are we going to win in this business?” He believes, after years of experience, that this is the most effective way to convey your business’ mission to the world, and that winning should be your business objective.”
― Devon Wilcox, Business Plan QuickStart Guide : The Simplified Beginner's Guide to Writing a Business Plan