Selling Strengths Quotes

“The difference between selling a service and talking about something you love makes a world of difference.”
― Brent O'Bannon, Selling Strengths: A Little Book for Executive and Life Coaches About Using Your Strengths to Get Paying Clients

“What makes these three words special is that they’re your three words. Memorize them. Repeat them often. Sing them aloud when you’re in your car. Mumble them to yourself when you get nervous. Three words that, if repeated often enough and with enough oomph behind them, might just drown out your fear of feeling inferior (you’re not) and help you build some much-needed client loyalty.”
― Brent O'Bannon, Selling Strengths: A Little Book for Executive and Life Coaches About Using Your Strengths to Get Paying Clients

“So let me ask, are you being honest when you withhold your advice from a coaching client because of your own fear? Nope. Holding ideas inside your head isn’t insightful, confident, or honest. Is it? I know it sounds glib of me to tell you to replace your fears with confidence. But, well, you might consider replacing your three biggest fears with three new words that express your greatest strength:”
― Brent O'Bannon, Selling Strengths: A Little Book for Executive and Life Coaches About Using Your Strengths to Get Paying Clients

“Here’s the rub. None of that matters if you feel inferior—to others in your industry, to the You of yesteryear, to your client. When a prospect calls, you must boldly answer the phone. You must open your mouth, even in the face of overwhelming fear. You must speak your mind. You must offer considerate advice one human being to another. The best business strategies in this universe won’t amount to a nickel of revenue if you let the fear of feeling less than your best, less than your potential, less than your client expects (all in your head, mind you) get in the way. For many new coaches, the fear of feeling inferior is wide spread.”
― Brent O'Bannon, Selling Strengths: A Little Book for Executive and Life Coaches About Using Your Strengths to Get Paying Clients

“Or let’s go with insightful, confident, and honest (Context). This is you. I know it is.”
― Brent O'Bannon, Selling Strengths: A Little Book for Executive and Life Coaches About Using Your Strengths to Get Paying Clients

“What if you didn’t feel inferior? What if you felt”
― Brent O'Bannon, Selling Strengths: A Little Book for Executive and Life Coaches About Using Your Strengths to Get Paying Clients

“Patrick Lencioni’s book Getting Naked: A Business Fable About Shedding the Three Fears That Sabotage Client Loyalty. When it comes to client loyalty, Lencioni found that by being completely transparent and vulnerable with customers, service providers like coaches and consultants can build surprisingly resilient levels of trust and loyalty. So what’s stopping you and me from being more vulnerable with our coaching clients? One word. Fear. Lencioni outlines three fears that sabotage client loyalty: fear of losing business, fear of being embarrassed, and fear of feeling inferior. This last fear struck a chord with me. I often coach new coaches. I share ideas for identifying a market niche, marketing to that niche, and finally using their individual strengths to get paying clients in their chosen niche.”
― Brent O'Bannon, Selling Strengths: A Little Book for Executive and Life Coaches About Using Your Strengths to Get Paying Clients

“Here are some quick guidelines for powerful affirmations. Be personal. Start with “I am” or your name. Be present. Use present tense. Be positive. Say what you want. Be precise. No more than a sentence. Be purposeful. Include action words. Be passionate. Include emotional words.”
― Brent O'Bannon, Selling Strengths: A Little Book for Executive and Life Coaches About Using Your Strengths to Get Paying Clients

“On a 3 x 5 card, he’d written, “I am grinning ear to ear when I meet Jack Canfield face to face.”
― Brent O'Bannon, Selling Strengths: A Little Book for Executive and Life Coaches About Using Your Strengths to Get Paying Clients

“Express to the crowd your near obsession”
― Brent O'Bannon, Selling Strengths: A Little Book for Executive and Life Coaches About Using Your Strengths to Get Paying Clients

“Whatever your strength, let it shine.”
― Brent O'Bannon, Selling Strengths: A Little Book for Executive and Life Coaches About Using Your Strengths to Get Paying Clients

“If it’s Context, then offer people a look into the past in order to understand the present.”
― Brent O'Bannon, Selling Strengths: A Little Book for Executive and Life Coaches About Using Your Strengths to Get Paying Clients

“For the rest of us, however, we must ask the question and await the answer. “Tell me what you need.” I could make the case this is the only question worth asking. The only question of any significance anyway. Why? Because these five short words express that you care. If you have just one question in your quiver of questions, this is the one. Knock, knock. This is me tapping gently on your desk. I didn’t say the answer held significance. I said your ability to quiet your racing mind enough to ask the question was significant. Ask. Listen. If you like, confirm what you heard. Then, ask again.”
― Brent O'Bannon, Selling Strengths: A Little Book for Executive and Life Coaches About Using Your Strengths to Get Paying Clients

“From a strengths perspective, would you like some feedback?”
― Brent O'Bannon, Selling Strengths: A Little Book for Executive and Life Coaches About Using Your Strengths to Get Paying Clients