Cracking the Creativity Code Quotes

“Our imagination is the tool that enables every person to go beyond the limited number of alternatives already defined by their brains and to define and create new exiting alternatives. That is creativity.”
― Arie Ruttenberg, Cracking the Creativity Code: Zoom in/Zoom out/Zoom in Framework for Creativity, Fun, and Success

“An important step toward realizing your creative potential is to internalize this fact: Everything you know about life is random and incomplete.”
― Arie Ruttenberg, Cracking the Creativity Code: Zoom in/Zoom out/Zoom in Framework for Creativity, Fun, and Success

“Why is it so important to strengthen our creativity? Because we must understand that all the known brands were embedded in our brains by repetition of very limited information.”
― Arie Ruttenberg, Cracking the Creativity Code: Zoom in/Zoom out/Zoom in Framework for Creativity, Fun, and Success