Rocket Fuel Quotes

“Don’t mistake activity for productivity. Creativity is productivity—it just doesn’t feel like it at first.”
― Gino Wickman, Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business

“Integrator.” One sees the future, and the other makes it happen.”
― Gino Wickman, Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business

“An Integrator is a person who has the Unique Ability® to harmoniously integrate the major functions of the business, run the organization, and manage the day-to-day issues that arise. The Integrator is the glue that holds the people, processes, systems, priorities, and strategy of the company together.”
― Gino Wickman, Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business

“As an example, the Visionary function’s five roles might be as follows (these are the most common): • New ideas/R&D • Creative problem solving • Major external relationships • Culture • Selling big deals The Integrator function’s five roles might be as follows (these are the most common): • Leading, Managing, and holding people Accountable (LMA) • Executing the business plan/P&L results • Integrating the other major functions • Resolving cross-functional issues • Communication across the organization”
― Gino Wickman, Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business

“The Visionary DNA Common Roles Common Traits Common Challenges • Entrepreneurial “spark plug” • Are the founding entrepreneur • Inconsistency • Inspirer • Have lots of ideas/idea creation/idea growth • Organizational “whiplash,” the head turn • Passion provider • Are strategic thinkers • Dysfunctional team, a lack of openness and honesty • Developer of new/big ideas/breakthroughs • Always see the big picture • Lack of clear direction/undercommunication • Big problem solver • Have a pulse on the industry and target market • Reluctance to let go • Engager and maintainer of big external relationships • Research and develop new products and services • Underdeveloped leaders and managers • Closer of big deals • Manage big external relationships (e.g., customer, vendor, industry) • “Genius with a thousand helpers” • Learner, researcher, and discoverer • Get involved with customers and employees when Visionary is needed • Ego and feelings of value dependent on being needed by others • Company vision creator and champion • Inspire people • Eyes (appetite) bigger than stomach; 100 pounds in a 50-pound bag • Are creative problem solvers (big problems) • Resistance to following standardized processes • Create the company vision and protect it • Quickly and easily bored • Sell and close big deals • No patience for the details • Connect the dots • Amplification of complexity and chaos • On occasion do the work, provide the service, make the product • ADD (typical; not always) • All foot on gas pedal—with no brake • Drive is too hard for most people”
― Gino Wickman, Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business

“Please know that $2–$50 million companies really need you. We”
― Gino Wickman, Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business