Buyer Personas Quotes

“Subject: Re: ________ Interview Hi ________, I left a voice mail a few minutes ago but thought it might be more convenient for you to respond to an email. This absolutely isn't a sales call. I'm interviewing people who have recently evaluated our [category of solution], looking for insights into how we're supporting the market's buying process. We want to hear your candid thoughts about what worked well for you as well as areas for improvement. Please note that no salesperson will be on the call and this isn't a survey. Your thoughts will be used to improve the buying experience for you and others in your role. If you're willing to help me out with a 20- to 30-minute conversation, please suggest a time between Friday, October 16, and Friday, October 30. I'm in the time zone and am available starting at 7:30 a.m. Best regards, ________ (Phone number)”
― Adele Revella, Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business

“When you combine the Buyer Profile with Buying Insights, you will have clear guidance for the decisions you need to make to win their business. Companies”
― Adele Revella, Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business

“Too often, Buyer Profiles are nothing more than an attractive way to display obvious or demographic data. Defining markets based on demographics—data such as a person's age, income, marital status, and education—is the legacy of 60 years of selling to the mass market.”
― Adele Revella, Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business

“the most effective way to build buyer personas is to interview buyers who have previously weighed their options, considered or rejected solutions, and made a decision similar to the one you want to influence. Unfortunately,”
― Adele Revella, Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business

“In the simplest terms, buyer personas are examples or archetypes of real buyers that allow marketers to craft strategies to promote products and services to the people who might buy them. During”
― Adele Revella, Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business

“One marketing professional confessed to me after conducting her first buyer interview, “This is almost like cheating; like getting the exam paper weeks before the final. Instead of trying to guess what matters, I now know not only what the customer wants—I realize how she goes about it.”
― Adele Revella, Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business

“Listening is an essential part of any first meeting. It's how professionals learn about their customers' concerns, goals, and expectations so that they can present a relevant solution.”
― Adele Revella, Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business

“business-to-business (B2B) customers are nearly 60 percent of the way through the purchase decision before engaging a sales representative.”
― Adele Revella, Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business

“avoid that kind of dire scenario, whether they work in the business-to-business (B2B) or the business-to-consumer (B2C) arena.”
― Adele Revella, Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business

“Effective messaging emerges at the intersection of what your buyers want to hear and what you want to say.”
― Adele Revella, Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business

“Fully 60 to 70 percent of content churned out by business-to-business (B2B) marketing departments today sits unused. —Reported in a 2013 SiriusDecisions Survey”
― Adele Revella, Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business

“Catching someone's attention and being heard amid this streaming torrent of information is the greatest challenge of contemporary marketing.”
― Adele Revella, Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business

“Instead of grouping buyers based on who they are, you can group them based on your Buying Insights,”
― Adele Revella, Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business

“When you combine the Buyer Profile with Buying Insights, you will have clear guidance for the decisions you need to make to win their business.”
― Adele Revella, Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business

“Too often, Buyer Profiles are nothing more than an attractive way to display obvious or demographic data.”
― Adele Revella, Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business