Inbound Marketing Quotes

“The first method is to think across the traditional boundaries of your marketplace to alternatives, not just competitors.”
― Brian Halligan, Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online

“What we want you to do is to change the mode of your website from a one-way sales message to a collaborative, living, breathing hub”
― Brian Halligan, Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online

“Begin by asking questions. What are the sacred-cow rules in your industry that should be rethought?”
― Brian Halligan, Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online

“When hiring new marketers, use the DARC criteria: Digital Citizen, Analytical, web Reach, and Content creation.”
― Brian Halligan, Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online

“If you need further help redefining your value proposition, we recommend you read the first few chapters of Blue Ocean Strategy by W. Chan Kim”
― Brian Halligan, Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online

“The second method for creating a winning strategy in the era of inbound marketing is to be the world's best at what you do”
― Brian Halligan, Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online

“There are two ways to create a winning strategy in an era where remarkable ideas spread virally”
― Brian Halligan, Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online

“What types of information and tools can you put on your site that will pull in more people from your market?”
― Brian Halligan, Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online

“what other types of information, other than product specs, would be useful to your marketplace?”
― Brian Halligan, Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online

“Before you begin making the changes we outline in the remainder of this book, take some time to measure where you currently stand in order to track your progress and results as you implement changes.”
― Brian Halligan, Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online

“Your focus should include creating communities outside of your site for people to connect with you, your products, and others within the community. Ultimately, this “outside” focus will drive people back to your site.”
― Brian Halligan, Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online

“you've got to unlearn what you have learned.”
― Brian Halligan, Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online

“Picking the Perfect Keywords”
― Brian Halligan, Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online

“In God we trust; all others bring data. —Dr. W. Edwards Deming”
― Brian Halligan, Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online

“You can increase conversion rates and return on investment (ROI) by several times by making PPC landing pages extremely relevant.”
― Brian Halligan, Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online

“The purpose of business is to create and keep a customer. —Peter F. Drucker”
― Brian Halligan, Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online

“If you have your target keywords in the URL itself, you'll have a higher chance of getting anchor text with those keywords when people link to your page.”
― Brian Halligan, Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online

“Nothing is more powerful than an idea whose time has come. —Victor Hugo”
― Brian Halligan, Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online