Agency Quotes

“The company should develop an in-house style guide, so when different people are writing different sections of the proposal, it still flows. Lay out your preferred capitalizations, words you don’t use, words you like, acceptable humor level, and include some dos and don’ts.”
― Rick Webb, Agency: Starting a Creative Firm in the Age of Digital Marketing

“Growth. Money. Quality. Creativity. Those are four pretty valid reasons why you should be thinking about process.”
― Rick Webb, Agency: Starting a Creative Firm in the Age of Digital Marketing

“You must tell them about your vision, over and over. Unrelentingly. Forever. If you don’t, employees will imprint upon themselves, and then others, their own interpretation of the vision of your company. People will come to work for your company without understanding what it believes in. You will then attract people who do not necessarily agree with your vision. This leads to a company that is not at one with itself and is not working toward one vision. This is death.”
― Rick Webb, Agency: Starting a Creative Firm in the Age of Digital Marketing