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Seducing Strangers: How to Get People to Buy What You're Selling (The Little Black Book of Advertising Secrets) Seducing Strangers: How to Get People to Buy What You're Selling by Josh Weltman
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“The better a message works the first time, the worse it will work the next time. The more a message successfully reduces doubt, the less doubt there is to reduce.”
Josh Weltman, Seducing Strangers: How to Get People to Buy What You're Selling
“Seduction takes both sensitivity and insight. Seduction is about listening to customers and understanding their feelings, wants, needs, and motives. It’s understanding what people desperately want to hear about themselves and telling them just that.”
Josh Weltman, Seducing Strangers: How to Get People to Buy What You're Selling
“Reputations are built one successfully fulfilled promise at a time.”
Josh Weltman, Seducing Strangers: How to Get People to Buy What You're Selling