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Professional Money Raising for Schools: How to Attract Millions Professional Money Raising for Schools: How to Attract Millions by Mike Radice
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“Why are Alumni Important?   The primary source of support for the school will be the Alumni. They're the first to contribute cash, the first to volunteer to help, and the first to brag about the school's good work. They represent your history, the roots of your reputation, and your continuity across time. You should be doing everything you can to make them feel connected, listened to, and appreciated.”
Mike Radice, Professional Money Raising for Schools: How to Attract Millions