The Business Model Navigator Quotes

“It is easy to underrate how long it takes to implement a new idea. Researchers estimate that it takes 30 years for a groundbreaking development to progress from initial idea to a commercially viable product.

Middle management often extols the value of short-term strategies that react to market circumstances. Kodak used short-term strategies to keep its analogue photography business going. But the expression 'short-term strategy' is in fact an oxymoron, because trying to reach short-term goals is not strategic by definition.”
― Oliver Gassmann, The Business Model Navigator: 55 Models That Will Revolutionise Your Business

“The goal of every business model is to both ‘create and capture value’. What is interesting is that while most business model innovators are quite good at creating value for their customers, many fail to capture it for themselves.”
― Oliver Gassmann, The Business Model Navigator ePub eBook: The Business Model Navigator: 55 Models That Will Revolutionise Your Business

“Most innovation projects meet with about 15 per cent opposition, 5 per cent support, and 80 per cent indifference.”
― Oliver Gassmann, The Business Model Navigator ePub eBook: The Business Model Navigator: 55 Models That Will Revolutionise Your Business

“You have to innovate when times are good’.”
― Oliver Gassmann, The Business Model Navigator ePub eBook: The Business Model Navigator: 55 Models That Will Revolutionise Your Business

“Tomorrow’s competitive advantage of companies will not be based on innovative products and processes, but on innovative business models.”
― Oliver Gassmann, The Business Model Navigator ePub eBook: The Business Model Navigator: 55 Models That Will Revolutionise Your Business