The Ultra Mindset Quotes

“When you feel bad, try to hold on. When you feel good, it's time to push.”
― Travis Macy, The Ultra Mindset: An Endurance Champion's 8 Core Principles for Success in Business, Sports, and Life

“If you want to go big, failing repeatedly is part of the deal.”
― Travis Macy, The Ultra Mindset: An Endurance Champion's 8 Core Principles for Success in Business, Sports, and Life

“Endurance races are a microcosm of life; you're high, you're low, in the race, out of the race, crushing it, getting crushed, managing fears, rewriting stories.”
― Travis Macy, The Ultra Mindset: An Endurance Champion's 8 Core Principles for Success in Business, Sports, and Life

“Balance, that's the secret, moderate extremism.”
― Travis Macy, The Ultra Mindset: An Endurance Champion's 8 Core Principles for Success in Business, Sports, and Life

“Have an ego and use it, until it's time to put your ego aside.”
― Travis Macy, The Ultra Mindset: An Endurance Champion's 8 Core Principles for Success in Business, Sports, and Life

“To put it into practical terms, when you’re doing something you don’t like, instead of thinking about how much it sucks, reappraise it. Say to yourself, “This is good mental training. . . . It will make me stronger, more resilient, and more prepared to take on other challenges in my life.”
― Travis Macy, The Ultra Mindset: An Endurance Champion's 8 Core Principles for Success in Business, Sports, and Life

“PhD, identifies self-control as a foundational element of reaching success. Attaining a goal, at the most fundamental level, essentially requires doing, in a given moment, what you often don’t feel like doing, or feels like you are not capable of doing. That’s where training in self-control kicks in. When I have already run 60 miles and have 40 more to go, do I feel like running 40 more? I love running, but of course I don’t feel like running 40 more miles after running 60! No one does. However, I have reached the point where my self-control is such that, unless I’m suffering a serious physical injury that prevents me from taking a step, I know I’m not going to stop; I know I’m going to continue on for 40 miles, come hell or high water.”
― Travis Macy, The Ultra Mindset: An Endurance Champion's 8 Core Principles for Success in Business, Sports, and Life

“90% of the time when you think you can't go any faster, you probably can.”
― Travis Macy, The Ultra Mindset: An Endurance Champion's 8 Core Principles for Success in Business, Sports, and Life

“Anyone can go hard on the last sprint of a workout, if you're tough, you'll go hard on each and every one”
― Travis Macy, The Ultra Mindset: An Endurance Champion's 8 Core Principles for Success in Business, Sports, and Life

“Vitargo,”
― John Hanc Travis Macy, The Ultra Mindset: An Endurance Champion's 8 Core Principles for Success in Business, Sports, and Life